MC&C merges with PI Media

Source: Precision Marketing | Author: Sara Kimberley | Published: 13 October 2008 00:00

MC&C Mike Colling and Company (MC&C) is to merge with direct marketing business PI Media but will retain its name.

Founder of PI Media, Prager Proximity and Former managing director of CIA Direct Ian Prager will remain within the business.

The newly merged agency will add PI Media’s client list, including Unicef and Wimpy Restaurants. After 18 years at CIA Direct, Prager joined the AMV BBDO Group to set up the media operation for Proximity.

MC&C managing director Mike Colling comments: “Ian and I have competed with each other at our respective agencies across the years, each of us winning business from the other. His arrival here adds a huge weight of experience and expertise to the MC&C team.”

Prager adds: “I’ve long been impressed by MC&C’s ability to deliver real value to their clients’ business. They’ve grown significantly over the last few years because they consistently demonstrate their awesome ability to work with clients and solve complex marketing problems. They’re the type of people who you’d want with you if things turned nasty.”

Separately, MC&C’s head of media Spencer Stratford and head of commercial services Paul Cox have left the agency.

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