Garden care expert Bayer Garden has appointed Brahm to develop its UK brand strategy for the next three years.

Brahm will work closely with Bayer Garden's in-house marketing team to develop the brand in the UK market. Promotional on-pack cash back offers for £3 and £5 will appear on PathWeedkiller Concentrate and £1 cash back offers on other product lines. Both offers can be redeemed via post and online. Customers redeeming the offers are also entered in a prize draw for garden furniture and product hampers until May 2009.

The on-pack promotions are being supported in some outlets by digital media. DVD players are showing films made by Brahm of Martin Fish, a professional gardener, demonstrating the products.