Sir Steve Redgrave has joined brandRapport as chairman of its international advisory board.

The five times Olympic Gold medallist and champion rower will further strengthen the associative marketing and sponsorship’s agency’s Olympic credentials.

Redgrave said: “As an athlete, I relied heavily on the support I received from sponsors and I am looking forward to the challenge of being involved on the sponsorship and sports marketing side as it continues to play an increasingly important role in the development of sport and athletes in this country.”