ITV recruits AOL’s Chad Wollen
ITV has appointed former AOL and Yahoo! marketer Chad Wollen to the new position of director of marketing strategy.
The appointment strengthens ITV’s online marketing team experience. Earlier this year the broadcaster indicated that it would be investing more in digital marketing after online campaign successes with shows such as Secret Diary Of A Call Girl.
Wollen will report to group marketing director David Pemsel. He joins from AOL Europe where he held the title director of insight, foresight and media innovation and took responsibility for business intelligence, customer processes, consumer insight and competitor intelligence.
He is also a former head of marketing and strategy at Yahoo! Mobile Europe and associate director at The Henley centre where he led the media Futures programme.
Pemsel said: “Wollen brings with him a fantastic blend of experience that will be crucial in better informing us how we can become smarter and more in-touch with our viewers through our marketing strategy.”
Last year ITV appointed Bogle Bartle Hegarty as its off air advertising agency after a pitch handled by the AAR.
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