Marketing
Brand Potential offers “brand acceleration” to clients
Former 1HQ staffers have launched a brand consultancy called Brand Potential.
08 February 2010 |Be on guard against hype/ it can seriously backfire
R plays a critical role in the launch of new products. Brands need to communicate with their target market through respected independent channels, to...
04 February 2010 |
Secret Marketer
Best Buy - the world's largest consumer electronics retailer - has announced it is to open its first UK stores this year. The company already has a...
04 February 2010 |
Mobilise the people to shape your brand
he power to influence is a desirable attribute, and no less so for...
04 February 2010 |
GMG Radio names commercial strategy chief
GMG Radio has recruited Mediacom’s Richard Jacobs to take the role of head...
05 February 2010 |
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GMG Radio names commercial strategy chief
GMG Radio has recruited Mediacom’s Richard Jacobs to take the role of head of commercial strategy.
05 February 2010 |
Samsung appoints ex-Apple marketing head as European brand director
Samsung has appointed former Apple marketer Will Lever as its new European brand director.
04 February 2010 |
Secret Marketer
Best Buy - the world's largest consumer electronics retailer - has announced it is to open its first UK stores this year. The company already has a...
04 February 2010 |
Futurebrand’s Jasmine Montgomery launches design consultancy
Former Futurebrand London managing director Jasmine Montgomery has set up an international branding and design consultancy in partnership with David...
03 February 2010 |
Agencies
Brand Potential offers “brand acceleration” to clients
Former 1HQ staffers have launched a brand consultancy called Brand Potential.
08 February 2010 |COI plumps for GroupM offering for media buying
COI Communications has appointed WPP’s media offering GroupM M4C to handle its centralised £250m media planning business.
04 February 2010 |
Honda launches new crowd-sourcing initiative
Honda Motor Europe is launching a new crowd-sourcing project called ‘Live Every Litre’.
04 February 2010 |
Sony Europe appoints ex-PHD strategy director
Dominic Fawcett, the former worldwide strategy director of PHD, is to join Sony Consumer Marketing Europe as its new divisional director of media.
26 January 2010 |
Industry Issues
Be on guard against hype/ it can seriously backfire
R plays a critical role in the launch of new products. Brands need to communicate with their target market through respected independent channels, to...
04 February 2010 |
Mobilise the people to shape your brand
he power to influence is a desirable attribute, and no less so for marketers with brands to promote. Social media has become the modern way to...
04 February 2010 |
And now for a word on our political leaders
arty Political Broadcasts - the nearest British politicians can get to advertising their wares on television - have had their day. Media...
28 January 2010 |
Bring all sales channels under one umbrella
Many shoppers are happy to do their supermarket shopping online in the morning and then browse high-street stores in their lunch hour. Using both...
28 January 2010 |
