Marketing
Alibaba.com in EMEA brand push
E-commerce company Alibaba.com has appointed Truly London to spearhead a major campaign across Europe, the Middle East and Africa in a bid to boost...
03 July 2009 |
Yahoo! creates new global brand role
Yahoo! has appointed Penny Baldwin to the new role of senior vice president, global integrated marketing and brand management.
03 July 2009 |
DMG eyes extending ASA’s digital remit
The Digital Media Group (DMG) is in advanced discussions with a number of industry sectors that could lead to the Advertising Standards Authority...
02 July 2009 |
Unilever reviews global media agencies
Unilever is reviewing its media agency relationships in the UK, North...
02 July 2009 |
Kotler provides seat belts for the bumpy ride ahead
hilip Kotler is one of the world's leading management and marketing gurus....
02 July 2009 |
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Yahoo! creates new global brand role
Yahoo! has appointed Penny Baldwin to the new role of senior vice president, global integrated marketing and brand management.
03 July 2009 |
DMG eyes extending ASA’s digital remit
The Digital Media Group (DMG) is in advanced discussions with a number of industry sectors that could lead to the Advertising Standards Authority...
02 July 2009 |
Sir Keith launches new anti-Coutts campaign
Sir Keith Mills, Air Miles and Nectar founder and a key figure of the London 2012 Olympics, has launched another press ad campaign against Coutts,...
02 July 2009 |
Secret Marketer
Regular readers of this column (I do hope that there are some of you out there) will remember that I was rather underwhelmed by my recent visit to...
02 July 2009 |
Agencies
Ad agencies vie for sexual health brief
The Department of Health (DH) and Department for Children, Schools and Families (DCSF) has shortlisted four agencies to handle the advertising for a...
03 July 2009 |
Alibaba.com in EMEA brand push
E-commerce company Alibaba.com has appointed Truly London to spearhead a major campaign across Europe, the Middle East and Africa in a bid to boost...
03 July 2009 |
Unilever reviews global media agencies
Unilever is reviewing its media agency relationships in the UK, North America, France, Germany, Spain and several other “key” markets.
02 July 2009 |
Brandowners: advertising must be creative in tough times
Cannes: Leading marketers have called for advertising briefs to remain committed to great ideas that consumers can interact with in the face of the...
26 June 2009 |
Industry Issues
Kotler provides seat belts for the bumpy ride ahead
hilip Kotler is one of the world's leading management and marketing gurus. So, since I had the ear of the oracle, I thought I'd ask him an important...
02 July 2009 |
Marketers need to justify spending or face cuts
Marketing Week Live: Marketers need to strictly measure the return on investment from campaigns or face having their marketing budgets cut, according...
01 July 2009 |
Schmidt stands by YouTube’s revenue earning potential
Cannes: YouTube will meet its ad revenue earning potential, Google chairman and chief executive, Eric Schmidt has claimed today (June 26).
26 June 2009 |
Brandowners: advertising must be creative in tough times
Cannes: Leading marketers have called for advertising briefs to remain committed to great ideas that consumers can interact with in the face of the...
26 June 2009 |
