Marketing > Industry Issues
Cadbury to scrap 250 roles despite 6% sales rise
Cadbury is axing 250 jobs as part of its strategy to streamline its organisation and strengthen its focus on category development. It comes as the confectionery company...
14 October 2008 |“Gloomy results” in latest Bellwether Report
Marketing budgets have been revised down to the greatest extent recorded in the nine years of the quarterly Bellwether Report’s history.
13 October 2008 |
Portman Group bans ShotPak vodka
ShotPak, a vodka drink packaged in sachets, has been pulled off shelves after alcohol industry body Portman Group found the drink could be mistaken for a soft drink and may...
13 October 2008 |
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Citroën marketers among many facing the axe
Plans to axe Citroën's UK sales and marketing teams in favour of a consolidated European team come as the car marque struggles to save cash in an industry affected more than...
09 October 2008 |
On the right track?
In the run-up to the first anniversary of its move to the St Pancras rail station, Eurostar has endured difficulties not of its own making - from the Channel Tunnel fire last...
09 October 2008 |
The quest for happiness
With current pessimistic predictions for the economy, many company directors are under pressure to be meaner with pay rises and perks. They may hope employees will understand...
09 October 2008 |
Getting personal has real rewards
It's a commonly accepted maxim that prospects and customers alike have always responded to communications that are both intimate and relevant. But how guilty are we as...
09 October 2008 |
TBWA/Worldwide looks to bring breakaway into agency network
Eyebrows were raised when its was revealed that Beattie McGuinness Bungay, a start-up just over three years old, is in talks with suitors over selling some or all of the...
09 October 2008 |
TNS recommends acceptance of WPP offer
The board of Taylor Nelson Sofres (TNS) has recommended that shareholders accept WPP’s £1.1 billion takeover offer but has restated its belief that the bid undervalues the...
06 October 2008 |
Marketing officers grow online spend to boost efficiency
Chief marketing officers don't believe online delivers the best transparency compared with channels such as TV and print, according to research.
02 October 2008 |
