International gym brand Kieser Training is launching an outdoor advertising campaign in London to promote the brand’s entry into the UK market.

The campaign, created by Wunderman, will launch next month and will run across the London underground network as well as street ambient and escalator panels.

Kieser Training offers a very specific and focused training technique that is considered to be one of the most efficient for building body strength for health.
 
The ads use simple one word typography on a black background aiming to dramatise the benefits of joining the gym.
 
Marcel Haasters, marketing manager at Kieser Training, said: “We’re delighted with this campaign. The simplicity of the ads perfectly reflects our belief that the best results can be achieved without distractions.”
 
James Nester, senior creative at Wunderman, added: “This was a fantastic opportunity to work for a client with a genuine point of difference.”