Three agencies shortlisted for NHS Choices
Source: mad.co.uk | Author: Branwell Johnson | Published: 12 May 2008 15:30
The Department of Health (DoH) has shortlisted three advertising agencies for the brief to develop a campaign for the NHS Choices website.
The agencies are Clemmow Hornby Inge, DDB and Farm and the pitch is being overseen by COI Communications.
The DoH is looking for an integrated creative approach that can be deployed across multiple channels.
Different audiences are to be addressed and the first target will be mums as they are regarded as the “gatekeepers” of family health. The winning agency must also have a strategy for raising awareness of NHS Choices with harder to reach audiences, such as the less affluent, old and unemployed.
The pitch is being led by Natalie Robson, marketing head at NHS Choices.
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