Coke Zero rebrands for James Bond release
Coca-Cola Zero is to rebrand to “Zero Zero 7” as part of a wider marketing campaign to promote new James Bond movie “Quantum of Solace”.
The limited edition bottles will roll out in UK department store Harrods next month.
Global activity, created by Wieden & Kennedy, will include through-the-line advertising alongside promotional and on-pack marketing.
“Quantum of Solace” is premiered in London on October 31 and stars Daniel Craig in his second outing as the secret agent
Coke Zero, often dubbed “Bloke Coke”, launched a major marketing campaign in April which used the strapline “A Taste Of Life As It Should Be”. It also works with Manchester United footballer Wayne Rooney on the “Street Striker” competition to find the nation's best street footballers, which features on Sky One.
Bobby Brittain, brand director at Coca-Cola Great Britain, says: “We’re delighted to be involved in this exciting project.
“The new edgier Bond persona is the ultimate embodiment of the Coke Zero brand personality, and is expected to deepen the brand’s engagement with its core target audience of 20 something men.”
| Bookmark with: |
