Magic takes its “Mood” ads outdoor
Magic 105.4 is launching an outdoor campaign focusing on the message “Good mood”.
The campaign has been created by St Luke’s and builds on the recent television campaign that carried the strapline “lift your mood, change your tune.” The TV ads featured images submitted by listeners and a selection of these were turned into 30 second ads.
One of the featured photographs has now been chosen for the outdoor activity. The outdoor campaign will run for two weeks across a thousand six sheet sites and the planning and buying is being handled by Starcom.
The campaign has been overseen by Magic 105.4head of marketing Sarah Hyatt-Williams.
Last month’s quarterly Rajar figures saw Magic 105.4’s breakfast show, hosted by Dr Neil Fox, take the top slot for the first time. Magic also retained its position as the top commercial station in London.
Magic 105.4 is owned by Bauer Media. The company recently appointed the station’s former managing director Andrea Vidler as chief marketing officer.
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