Wonderbra billboard revealed in London
Iris has unveiled the culmination of its recent Wonderbra campaign, based on asking women to participate, with a billboard next to London’s Centrepoint building.
The billboard image is a mosaic of a close up bust and carried the line “D-G: because we’re more than a handful.”
The campaign was implemented with a viral message in June that asked women “ to attend an open photoshoot and also suggested that they upload an image of themselves to a microsite.
The subsequent images have been used to make the mosaic. The image is also on the microsite and the models can zoom in to see themselves.
The main star of the billboard is Katie Green, who was discovered via the open photoshoot. The billboard site has been booked and managed by MPG and Ocean Outdoor.
Wonderbra managed to generate plenty of coverage for the campaign with celebrities participating due to a charity link up with Breast Cancer Care.
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