Media > Outdoor
OAA forms alliance to change agency perceptions of outdoor
The outdoor industry has formed an alliance to improve agency perceptions of thesector. The move comes after research, carried out by MindShare, showed that the current...
28 August 2008 |
Islamic Relief campaign encourages reflection
Media Reach is set to launch this year’s Ramadan marketing activity for the charity Islamic Relief with an outdoor campaign.
21 August 2008 |
Wonderbra billboard revealed in London
Iris has unveiled the culmination of its recent Wonderbra campaign, based on asking women to participate, with a billboard next to London’s Centrepoint building.
11 August 2008 |
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Magic takes its “Mood” ads outdoor
Magic 105.4 is launching an outdoor campaign focusing on the message “Good mood”.
11 August 2008 |
Freesat to hold advertising business pitch
Freesat, the free-to-air digital service launched by ITV and BBC, is seeking an advertising agency. It is understood that it has already started approaching agencies.
07 August 2008 |
Cultivating a responsible image
It has been a long time coming, but it seems some disciplines within the marketing communications sector have developed a conscience.
31 July 2008 |
Outdoor faces shake-up as media shops look in house
The outdoor industry is set for a major shake-up as the number of poster specialists grows from three to five.
10 July 2008 |
Titan begins £2m roll-out of digital posters
Titan Outdoor has unveiled plans to invest £2 million in digital six-sheet posters across major train stations in London.
08 July 2008 |
CBS Outdoor unveils digital screens in major Tube stations
CBS Outdoor has signed up Nestlé, BSkyB, Magners, Paramount, InBev and Dewynters as its launch partners on its digital Cross-track Projection (XTP) screens. The high...
30 June 2008 |
JC Decaux to offer passengers flight info texts in return for ads
Outdoor company JC Decaux Airport is launching an SMS initiative to help advertisers target passengers at airports such as Heathrow and Gatwick.
26 June 2008 |
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