Consumer Goods
Simmer works on Claire’s Handmade preserves
Simmer is designing a new identity, packaging, website and marketing materials for artisan preserve-maker Claire’s Handmade.
03 July 2009 |
Volkswagen ad looks on the bright side of life
Volkswagen is launching a summer campaign for its Passat model, telling consumers to think positive despite the doom and gloom of the recession.
03 July 2009 |
Samsung launches Jet with integrated campaign
Samsung Electronics is today (July 3) unveiling a £5m marketing campaign to support the launch of its latest smartphone, Jet.
03 July 2009 |
Johnson & Johnson takes stake in Irish drug firm
Johnson & Johnson has shelled out $1bn (£610m) to take an 18.4% stake in...
03 July 2009 |
Twiggy to star in new Olay ads
Twiggy will star in a new campaign for Proctor and Gamble’s Olay skincare...
01 July 2009 |
Banner Ad
Family & Household
Miller takes to TV to boost housing market
Miller Homes is launching its first TV advertising campaign today in a bid to “hit back” at housing market “pessimists.”
19 June 2009 |
Aga reviews digital agencies and appoints TCS Media
Aga Rangemaster is reviewing its digital search agency requirements and has just appointed TCS Media to handle its media buying.
16 June 2009 |
P&G names global head as part of top tier reshuffle
Procter & Gamble has merged its brand development operations and senior marketing team under global brand building officer Marc Pritchard.
11 June 2009 |
Pedigree launches £7m brand revamp
Mars is launching a major £7m relaunch of its Pedigree dog food today aimed at increasing “consumer trust” in the brand.
12 June 2009 |
Pharmaceuticals & Toiletries
Johnson & Johnson takes stake in Irish drug firm
Johnson & Johnson has shelled out $1bn (£610m) to take an 18.4% stake in Irish drugmaker Elan Corp.
03 July 2009 |
Twiggy to star in new Olay ads
Twiggy will star in a new campaign for Proctor and Gamble’s Olay skincare brand 25 years after her first appearance as a face for the then Oil of...
01 July 2009 |
Revlon turns to social media to build buzz for major product launch
Cosmetics giant Revlon has launched a social media campaign as part of its biggest ever product launch, for Ultimate Lip Colour lipstick.
25 June 2009 |
L'Oréal wins legal victory against perfume copycats
Companies using similar packaging to well-known products are benefiting from an "unfair advantage", the European Court of Justice has ruled.
25 June 2009 |
Cars & Motoring
Volkswagen ad looks on the bright side of life
Volkswagen is launching a summer campaign for its Passat model, telling consumers to think positive despite the doom and gloom of the recession.
03 July 2009 |
Nissan plans marketing strategy for small cars
Nissan in Europe is embracing a new marketing strategy that encompasses its three small cars, including the new low-cost model Pixo, in one...
01 July 2009 |
Course power
Forty years ago, Ford of Britain launched the Capri, a lithe and affordable coupé that captured the aspirations of a generation. The way a car looked...
25 June 2009 |
Peugeot consolidates Euro media account
PSA Peugeot Citroën has consolidated its pan-European media buying account into MPG and OMD, knocking Vizeum off the roster.
26 June 2009 |
Technology
Samsung launches Jet with integrated campaign
Samsung Electronics is today (July 3) unveiling a £5m marketing campaign to support the launch of its latest smartphone, Jet.
03 July 2009 |
Technology Strategy Board plans to reveal digital test-beds by Christmas
The Technology Strategy Board (TSB), the government body for business innovation in technology, plans to unveil its digital test-bed projects by...
25 June 2009 |
LG Electronics launches summer campaign
LG Electronics has launched its “Life’s Good this summer” campaign to promote its image sharing website, LOOP.
24 June 2009 |
Homer Simpson to be voice of TomTom
Homer Simpson’s unmistakeable tones are to be available as an optional new voice for TomTom satellite navigation systems.
18 June 2009 |
