Consumer Goods > Technology
Microsoft campaign hits back at Apple
Microsoft is unveiling its biggest ever UK campaign tomorrow (October 11), which will hit back at the geeky image created by Apple's long-running "Apple vs PC" ads. The...
10 October 2008 |Philips becomes primary sponsor of AT&T Williams F1 team
Philips is broadening its sponsorship of the AT&T Williams F1 team to make it one of the racing team's primary sponsors. The electronics company will expand its association...
10 October 2008 |
Motorola plots rival to Google G1 'Android' mobile phone
Motorola is launching an Android handset to rival Google's T-Mobile G1 phone which was released earlier this month.
09 October 2008 |
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Lambie-Nairn conjures up Zubo identity
In an unprecedented move, computer games giant EA has turned to branding consultancy Lambie-Nairn to create a complete identity and packaging design for Nintendo DS game...
09 October 2008 |
Copycat warning over alternative reality games
Brands are being warned against rashly adopting alternate reality games (ARGs) as their use as immersive brand experiences takes off.
08 October 2008 |
Mobile marketing budgets to grow 150% by 2013
Coca-Cola and Xbox are among brands set to increase their mobile ad investment, as new research shows mobile marketing budgets will grow by 150% over the next five years...
08 October 2008 |
Nintendo takes on Apple with new console
Nintendo will launch a new version of its DS machine that will allow users to take pictures and play music. The new DSi console will hope to cement Nintendo's lead over...
03 October 2008 |
Nokia to rival iPhone and iTunes
Nokia will next month launch its first touch-screen phone in a bid to challenge the Apple iPhone. From next year, the new handset will also feature unlimited music downloads...
03 October 2008 |
LG appoints former Vodafone marketing chief
LG Electronics has appointed former Vodafone marketing chief Dominic Chambers as European marketing director.
02 October 2008 |
Sky launches HD campaign
BSkyB has launched a multimillion pound marketing campaign to push its high definition television service, Sky+HD.
01 October 2008 |
