Slipknot launches album on HMV's Get Closer
Slipknot has become the first band to launch an album exclusively on HMV's fledgling social network Get Closer.
The US metal group has released 90-second clips of every track from the forthcoming album All Hope Is Gone on Get Closer ahead of its full release on 25 August.
HMV's outgoing ecommerce director Gideon Lask said the launch showed Get Closer is a viable marketing platform for leading global acts.
"We have been working hard with labels for many months on securing exclusive content for the site and there's much to be explored on the site," he said. "Getcloser.com provides a new and different way for users to get even closer to the artists, music and films they love.
"We fully expect this to be the beginning of a new trend of bands turning away from such sites as MySpace and using ground-breaking sites like Getcloser.com to reach their fans," he added.
Get Closer launched in public beta in June with a full roll-out expected in the autumn.
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