Asda launches games site to push health and nutrition
The site, aimed at children aged 5-14- years-old, features characters called 'The Binks' and incorporates interactive animations and games as well as a teacher's area.
The site will also feature two additional areas about food preparation and 'Farm to Fork', which are still being developed.
The site and characters were created by digital agency MadeByPi and was launched this week by Ed Balls, secretary of state for children, schools and families.
Natalie Cunningham, Asda brand manager, said, "Through regular communication with teachers and parents it became obvious that there was a lack of topical, relevant and trustworthy health information out there. We have created a completely free, one-stop-shop for adults and kids, supporting the national curriculum, while raising the profile of health." To visit the NMA website click here
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