Dockers launches European website
Levi’s Strauss’ US khaki brand, Dockers, is launching a European website in a bid to raise brand awareness.
The fashion brand has appointed Duke London to handle the site that aims to reflect contemporary lifestyle trends in fashion, popular culture and history.
Visitors to the interactive site will be able to combine this season’s must have items or explore Dockers heritage.
Dockers consumer marketing manager for Europe Elisa Da Lio says: “As one of a handful of marketers that can influence the way men dress, we wanted our website to be like a favorite pair of khakis. We've used leading-edge technology to create an environment that paints a broader picture of our brand heritage and culture. We want consumers to feel as though they've literally walked into a Dockers store and have immediate, interactive access to us.”
To visit the Precision Marketing website click here
| Bookmark with: |
