Luxury lingerie brand Myla is to overhaul its website as part of a major strategic push online.

The company is also increasing search and affiliate spend in the autumn, and is seeking partnerships with key online destinations to attain high visibility on the web.

Myla has appointed digital marketing agency Pod1 to redevelop the site, which is scheduled to go live in November, while Steak Media is running the brand's paid search.

Daniel Gestetner, CEO of Myla, said, "We don't want to be just any retailer online but one that provides a unique user experience. We're also testing the waters with strategic partnerships."