Kevin Cornils to join Glasses Direct as CEO
Outgoing Advertising.com UK MD Kevin Cornils is to join etailer Glasses Direct as CEO ahead of a site overhaul, NMA understands.
Cornils is expected to start his new job later this month, coming two months after it was revealed he was leaving the ad network.
His appointment comes as Glasses Direct becomes one of the first advertisers to use AOL's Platform A network to support the launch of its new site.
The etailer has booked a campaign to run across Platform A's ad network Advertising.com and affiliate network Buy.at.
Ran Nir, online marketing manager for Glasses Direct, said he was taking advantage of the wide audience Platform A delivers. "We're using Platform A to educate the market they have the option to buy glasses online," said Nir.
As part of the changes the retailer has introduced a 'Virtual Mirror' to allow consumers to upload their picture to the site to try on glasses and significantly extended its stock.
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