The North
Are employment prospects really better in the North than the South? What impact will the launch of Xfm have on Manchester’s commercial radio market? What is creative life like in the North of England? And what is the region’s top brand?
What's the secret of Irn Bru's success? What's agency life like north of the border? Can advertising play a role in stamping out sectarianism?
The Midlands
Want to know the story behind Nottingham's rebrand? Is Derby really a centre of creative excellence? How is Kerrang radio faring a year after its launch in the Midlands?
The South
How has the Royal Navy changed its recruitment strategy to cope with the modern era? What is the standard of creative work coming out of the South of England? What are the challenges facing the marketers of theme parks such as Thorpe Park and Chessington?
Wales and the West
How is the ad industry in Wales and West making a name for itself? What is the state of the job market in the western corner of the UK? How is Cornwall planning to deliver future success and prosperity?
London vs the Regions
Just how does London measure up with the rest of the UK? Its reputation as the country's cultural and creative hub is under pressure from the regions. mad.co.uk investigates.
