The British Heart Foundation has appointed Phd to handle its £5m media planning and buying account. It comes as the heart charity also appointed Grey London to handle the advertising business.
16 May 2008 16:30 |Club 18-30, the Thomas Cook-owned brand, has appointed Nexus/H to handle its integrated advertising account. It is part of new positioning for the...
16 May 2008 17:00 |
The signal is officially up for the battle for Virgin Trains’ advertising account with the posting of the OJEC notice and agencies are rushing to...
15 May 2008 |Pizza Hut’s decision to turn back the clock and reappoint Abbott Mead Vickers.BBDO to its creative account follows an uneventful year for the...
12 May 2008 |F1 boss, international playboy and snakeskin aficionado Flavio Briatore rescued Queens Park Rangers from the brink of bankruptcy. He talks...
15 May 2008 |One of Boris Johnson's first acts as Mayor of London has been to slash the ad budgets of the GLA and Transport for London. But some campaigns under...
15 May 2008 |Jonathan Wall of Dabs.com tells Sam Nichols that, even when facing an economic downturn, there's still plenty of opportunity for innovation in online...
15 May 2008 |Supermarket value ranges aren't only targeted at the less well-off these days - the trick is to woo consumers across all social strata with an...
15 May 2008 |Chewing gum brand Trident has signed up as a main... 16:15 |
BMW is launching a targeted outdoor campaign to... 15:00 |
Play.com has overhauled its site in a bid to... 12:30 |
Taking it outside
This week mad.co.uk talks to Pip Hainsworth, marketing director of Clear Channel UK. Since Hainsworth joined the out-of-home media owner in October 2005 she has been instrumental in helping to launch a number of new services spanning static, digital and mobile products.
Magners looks for help from history
Magners, the cider brand that is seeing its profits evaporate as quickly as the ice in one of its pints, is about to play the heritage card in its advertising.