Internet ad spend up 21% to £1.68bn
Internet advertising spend reached £1.68bn in the first half of this year, a 21% like-for-like increase, according to the latest figures from the IAB.
Among the highlights of the latest survey, carried out in conjunction with PricewaterhouseCoopers and the World Advertising Research Centre, is a 28% year-on-year growth for paid search, now accounting for 58.3% of total online spend and almost breaking the £1bn barrier (£981m) for the first time in a six-month period.
Display advertising rose 16.3% year-on-year to £333.8m, boosted by a 36.6% increase in spending on embedded formats such as banners, rich media and video.
According to the report the majority of online display ad spend is still via major portals and online publishers, but sales networks - representing thousands of smaller sites - have increased their volumes and accounted for 41% of all display expenditure.
Classifieds grew by 30.2% year-on-year to £361.6m as recruitment, property, automotive and small ads continued their migration to the internet from print classifieds, which declined 10% year-on-year.
Technology leads the market sector advertising spend table with a 17.3% market share, followed by finance at 11.9%, entertainment & media at 10.7% and recruitment at 9.9%.
Overall online increased its market share by four points to 18.7% of the total UK ad market, only 0.6% behind total press display (19.3%) and 3% behind TV (21.7%). The total advertising market was £8.98bn, down 0.7% year-on-year, during the period January to June 2008. The advertising market would have experienced a 4.6% decline without internet advertising growth.
To visit the New Media Age website click here
| Bookmark with: |
