Marketing
Media Square expects revenue to fall
Marketing services company Media Square has announced that its half year revenues will drop about 5% lower from the same period a year ago. However,...
04 September 2008 |
Electrolux reviews agency roster
Electrolux is reviewing its European below-the-line agency roster with an increased emphasis on CRM, digital and experiential marketing. The new...
04 September 2008 |
Unilever poaches Paul Polman from Nestlé
Unilever has poached Nestle executive vice-president and zone director for the Americas, Paul Polman as its new group chief executive. Polman will...
04 September 2008 |
Motorola appoints ex-BT Vision man as marketer
Motorola has appointed former BT Vision sales director Simon Collinson as...
03 September 2008 |
Search expenditure to rise by 24 per cent
Search engine marketing expenditure will rise by 24 per cent to £2.75bn in...
03 September 2008 |
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People
Unilever poaches Paul Polman from Nestlé
Unilever has poached Nestle executive vice-president and zone director for the Americas, Paul Polman as its new group chief executive. Polman will...
04 September 2008 |
EasyJet brand head Simmons moves on
Paul Simmons, head of brand marketing at easyJet, is leaving the budget airline. It is understood that Simmons has a new job in Dubai, but it is...
03 September 2008 |
Motorola appoints ex-BT Vision man as marketer
Motorola has appointed former BT Vision sales director Simon Collinson as director of marketing strategy for Europe, Middle East and Africa. The move...
03 September 2008 |
Mike Hoban leaves Scottish Widows
Mike Hoban, Scottish Widows customer and brand marketing director, has left the Lloyds TSB-owned company after three years.
02 September 2008 |
Agencies
Electrolux reviews agency roster
Electrolux is reviewing its European below-the-line agency roster with an increased emphasis on CRM, digital and experiential marketing. The new...
04 September 2008 |
Loewy enters 'strategic alliance' with Brandpool
Brandpool, the marketing communications agency, has been acquired by independent marketing services group, Loewy.
04 September 2008 |
Touchdown gets task of making Singapore the 'Asian New York'
The city-state of Singapore has appointed marketing agency Touchdown Marketing to help it rebrand itself as "the Asian New York".
28 August 2008 |
NMA boosts staff numbers following funding increase
The Newspaper Marketing Agency has undergone a major restructure following a "significant" increase in funding by members. The move comes as the body...
28 August 2008 |
Industry Issues
Research revolution will put powers of persuasion to test
Imagine you're trying to sell a TV. You place two TVs next to each other, one slightly more expensive than the other: say £180 and £220. Most people,...
04 September 2008 |
Getting in on the game
Marketers have traditionally shied away from gaming: violent themes, paired with teenage boys with minimal purchasing power, never made video games...
04 September 2008 |
COI revises agency roster
The Central Office of Information (COI) is reviewing its £5m marketing roster under new regulations, in a bid to attract a broad range of agencies.
28 August 2008 |
Not over the hill just yet
Unless you've been living in a box recently you will know that Madonna has joined the largest club in the UK - the over-50s. A club of over 20...
28 August 2008 |
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