Display Advertising
Why should you advertise on mad.co.uk?
A GREAT TRACK RECORD!
“mad.co.uk’s strength is its analysis: straight, insightful reporting that looks beyond the headline. It is earnest without being stuffy.” The Independent, 28 November 2005
GROWING TRAFFIC VOLUME
mad.co.uk received 90,000 unique visitors in November 2006 - a 66% year on year!
A LOYAL CUSTOMER BASE
More than 80,000 professionals are registered on mad.co.uk and our recent Customer Survey (November 2006) revealed that:
- 87% consider mad.co.uk to be a trustworthy source of information in their industry
- 84% would recommend mad.co.uk to a colleague or friend
GREAT RESPONSIVENESS
Your advert will be viewed by a highly responsive audience - in our recent customer survey (November 2006), 75% said that mad.co.uk provides useful information on products and services and 49% said they had taken direct action as a result of viewing an advertisement on mad.co.uk.
"Radiator used mad.co.uk's opt-in, third party email list and we're extremely pleased with the 9.4% click through rate. What's more, around 500,000 pounds worth of new business enquiries have been generated as a direct result of the email broadcasts!'' Glenn Greenhill, Creative Director, Radiator
A PACKAGE TO SUIT YOUR NEEDS - AND YOUR BUDGET
Whether you want to promote your brand on the website and its associated newsletters or use our highly targeted third party email list, mad.co.uk has an advertising package to suit your needs - call us today on 020 7970 4618 or click here for further information.
Introduction
Since 1999, mad.co.uk has delivered business insight to professionals in marketing, media, digital, advertising and design. mad.co.uk operates a successful subscription model by providing content subscribers three core services: news and analysis, an archive and a comprehensive jobs service. There are more than 80,000 subscribers and registered users who have access to mad.co.uk, so you can be confident that we can provide you with the right audience for your advertising.
For the second year running, mad.co.uk was shortlisted for Best Editorial Team / Business at the Association of Online Publishers (AOP) awards, and with its hard-hitting and thought provoking coverage, mad.co.uk’s prestige in the publishing industry is growing faster than ever. As a result, the number of visitors coming to the site to read its comprehensive content has increased by 66% in the last 12 months. From our last ABCe audit (November 2005) the number of unique visitors was 54,170. In November 2006, mad.co.uk was visited by 90,044 unique visitors, (HBX WebSideStory – fully ABCe compliant), who generated an impressive 555,316 page impressions (and 1.6 million ad impressions).
Delivering Business Insight
News
As well as publishing our own news, exclusive features and analysis, mad.co.uk holds the contents of the following leading business publications: Marketing Week, Precision Marketing, Brand Strategy, New Media Age (NMA), In-Store, Data Strategy, Design Week, Televisual and Creative Review.
mad.co.uk’s editorial team of experienced journalists are first with the top news from the marketing and creative sectors. We only publish the news that matters to our subscribers so that they do not miss out on the latest developments and new market trends. Thanks to our strong industry contacts and relationships with key business representatives, mad.co.uk publishes 80 news stories a week, many of which are exclusive
Features
Throughout the course of the year, the editorial team publishes a range of features, including coverage of the ABC and Rajars results as soon as they are released. In addition, the team looks after mad.co.uk’s own regional features which focus on the latest news and developments in the marketing and creative sectors across the
Newsletters
In addition to all this the editorial team at mad.co.uk publishes several newsletters and daily alerts delivering the latest news and developments in Technology, Marketing and Creative Sectors directly to our subscribers’ inbox. These also provide our clients with bespoke advertising solutions outside of the normal run-of-site (ROS) activity.
For more details on these features, download the media pack above or contact us on the details below.
Conferences
To meet our subscribers’ ever-increasing needs, mad.co.uk has launched a series of conferences as part of its ‘mad.co.uk Presents’ series. Each one is designed and created to address the most recent and important market changes, and provides thought-provoking content for delegates and sponsors alike.
Email Marketing for the Real World (8 November 2006) ran for the second time this year, and was a great success. The following is some of the delegate feedback on the event:
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"Excellent conference - a great learning opportunity for me" Invesco Perpetual |
"Excellent opening from Simone with very clear action points. Great best practice examples from pigsback.com and lastminute.com" Datamonitor |
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"Most interesting - Boots Case study and lastminute.com provided lots of thoughts that can be taken away for developing email comms" Invesco Perpetual |
"Great conference and some useful insights" Scottish Widows |
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"An action-packed day full of short, sharp, sensible messages and tips to take back to the office" Gearhouse Broadcast | |
Exclusive Research
mad.co.uk invests a lot of time and effort in providing subscribers with robust data and information by undertaking a series of surveys each year. The most widely known is the Salary and Benefits Survey, which is running for the third consecutive year. In November 2006, the survey was the most authoritative and successful to date. It elicited more than 2,250 responses, making this the largest and most comprehensive survey of its kind in the
Subscriber Breakdown by Discipline
|
Disciplines |
% of subscribers |
|
Marketing |
35% |
|
Design |
26% |
|
Advertising |
23% |
|
Media |
11% |
|
Digital |
5% |
|
Total |
100% |
Contact Information
Contact our advertising team today to discuss the unlimited advertising solutions that mad.co.uk can offer in order to meet your objectives.
Duncan Siegle
Display Advertising Manager
t: +(44) 020 7970 4618
f: +(44) 020 7970 4925
e: duncan.siegle@mad.co.uk
Simon Parsonage
Business Development Manager
t: +44(0) 7943 8084
f: +44(0) 7970 4925
